You spent months on this. The venue, the speakers, the sponsors, the run of show. Then the day happens, it goes well — and three weeks later you get a folder of stiff photos, the recap post goes out after everyone’s moved on, and nobody scrolling LinkedIn would know how good it was.
That’s not a photo problem. That’s next year’s sponsor renewal walking in with nothing to look at.
The camera and I got off to a rough start, but I always loved art. About a decade later it clicked — what I actually loved was seeing people at their best, and getting it on camera. I spent the next ten years photographing weddings.
Somewhere in that decade I realized I wanted my work to do more than fill an album. I wanted photos and video to help people and companies make money — to bring in the next client, the next sponsor, the next sold-out room. So that’s what I do now.
Two national conferences have handed me their media for years running — three years with CAUFP, five and counting with Womxn in Data Science Toronto. I’ve covered galas, board fundraisers, tech summits and government health events across the GTA — including a full-day conference at Great Canadian Toronto.
The approach hasn’t changed: understand the event → capture what actually matters → deliver work your team can use the same week.
Off the clock, I’m a husband and a dad to two daughters, and you’ll find me yelling at the TV during Knicks games. Sports taught me what event photography runs on: the moment happens once, and you have to be ready before it does.
I’m not a vendor you hire once and forget. Most of my clients come back the next year — and the year after that.